I design how millions of shoppers in emerging markets find the best price and pay for it on Amazon.
In emerging markets, the price on the tag is rarely the price people pay. Coupons, bank offers and instalments change everything, and customers are left doing the maths.
I’ve spent six years at Amazon designing that maths away, so shoppers see the price they’ll actually pay and can buy it in a tap. Before that, I designed AI assistant experiences for Cortana at Microsoft.
Lead design for value and purchase on the Amazon Shopping app across ten emerging countries. Partner with product, engineering and research to define strategy, run studies, and ship experiences used by millions of customers. Designed the “Buy for” offers redesign, in-context checkout and offers in the cart.
Designed exchange your old product, basket building and services experiences on the Amazon Shopping app, from research and usability testing through to launch.
Designed for Cortana, the chat assistant, and intelligent search across Microsoft 365 products. Shipped the Cortana Notebook and package tracking in Cortana, and won first prize at Microsoft’s worldwide hackathon.
At Amazon I design for ten emerging marketplaces across five continents, each with its own way of shopping.
That means designing for very different customer behaviours — how people browse, compare, pay and decide — and for offer constructs that stack bank discounts, coupons, cashback and instalments in different ways in every market, while keeping the value clear and simple to act on.
Indian Institute of Technology, Delhi.
National Institute of Technology, Calicut. B.Arch (Architecture).
